THEN WE BOUGHT A BUS
It took me over a year to perfect a custom fabric, so I convinced my best friend Adam to join me. After we made our first real batch of tees, we realized we needed something to transport them.
So we did what any sane business would do: We bought a ’69 VW bus. (That’s Adam driving it. It’s only broken down like 27 times so we’re feeling pretty good about the investment).
MORE FRIENDS & OTHER SOFT STUFF
Since then, we’ve gotten a bunch of friends to quit their jobs and help us make some clothes.
Together, we’ve built a brand around absurdly soft shirts that are perfect for a 7-day weekend kinda lifestyle.