The Event

The Matthew Friedman Foundation Invitational Golf Outing & Pickleball Tournament is held annually in memory of Matthew Friedman, whose motto — "Dream Big and Seize Your Potential" — guides everything the foundation does. The 2024 event took place on June 10 at Hollywood Golf Club in Deal, NJ, presented by the New York Jets and hosted by Alliance Orthopedics, with major sponsors including Chubb, Wells Fargo, DLA Piper, MetLife Stadium, the NY Giants, Atlantic Health System, and EisnerAmper.

With 135+ golfers, a full pickleball tournament, cocktail reception, silent auction, and awards dinner, this was a full-day event that demanded merchandise worthy of the occasion — and the memory it honors.

The Brief

The organizers came to the SwagWear team needing two things: premium branded apparel for every attendee, and a complete competition prize package covering golf placing prizes, hole contests, and individual giveaways for every player.

The SwagWear Solution

Attendee Merchandise (135+ people):

  • Brooks Brothers Luxe Performance 1/4-Zip — 152 units, custom embroidered
  • TravisMathew Front Icon Cap — 135 units, branded
  • Corkcicle Sport Canteen 20oz — 135 units, custom logo
  • Stanley Easy Fill Wide Mouth Flask 8oz — 30 units
  • TaylorMade Distance+ Golf Balls — 35 units

Every attendee received premium branded apparel and drinkware befitting a country club event of this caliber.

Competition Prize Package:

  • 1st Place Golf — $300 pro shop gift card per player
  • 2nd Place Golf — $200 pro shop gift card per player
  • 3rd Place Golf — $100 pro shop gift card per player
  • Closest to the Pin (Hole #4) — $250 pro shop gift card, sponsored by SpineX Tech
  • Longest Drive (Hole #7) — $250 pro shop gift card, sponsored by Sakkas, Cahn & Weiss LLP
  • Putting Contest — $250 pro shop gift card
  • Hole-in-One (Hole #15) — $10,000 cash prize, sponsored by East Brunswick Imaging
  • YETI Coolers — for top competition winners
  • Bushnell Wingman GPS Speakers — magnetic golf cart speakers with built-in GPS yardage
  • G/FORE Headcovers & 3 Wood Covers — premium golf accessories for all players
  • G/FORE Gift Cards — for longest drive and closest to the pin
  • Poker Chip Ball Markers — custom branded for every player
  • Titleist Pro V1 Golf Balls — the gold standard, for every player

The Result

A flawlessly executed merchandise and prize program that honored Matthew Friedman's legacy with the quality and attention to detail it deserved. Every golfer and pickleball player left with premium branded gear, and competition winners received prizes they'll remember — all coordinated and delivered by the SwagWear team without a hitch.

"Dream Big and Seize Your Potential." — Matthew Friedman

Products Featured: Brooks Brothers, TravisMathew, Corkcicle, Stanley, TaylorMade, YETI, Bushnell Wingman, G/FORE, Titleist Pro V1

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